Article Writing and Newsletter Content
Benefit: Support current marketing staff with writing articles and providing additional ongoing content.
- Help develop a list of article topics.
- Write articles.
- Help to acquire a diverse group of additional writers.
- Edit work of contributing writers.
Social Media Content Creation
Benefit: Personalize social media interactions with an ability to stimulate discussion and strengthen brand loyalty.
- Increase engagement on all Social Media platforms.
- Develop an active following by providing valuable interactions with participants.
- Responding to, acknowledging, and encouraging participation.
- Content curation – discovering and organizing digital content in order to provide value.
- Pre-market upcoming events and activate engagement during and after events.
- Interact with additional social media groups and brands in order to attract new audiences.
Paid Advertising Campaigns
Benefit: Ability to create, target, and manage Facebook Ads, Adwords, and other digital campaigns.
Paid advertising campaigns can be used for many purposes from sales of particular products, to increasing brand recognition, and increasing engagement with social networks. With an increased number of social media followers, the engagement level increases dramatically which then strengthens people’s connections to the brand and the products.
- Increase product recognition and sales.
- Increase social media participation with targeted campaigns.
Online Community Development
Benefit: Online communities can help increase revenue up to 19%.
University of Michigan research shows that: Firms own social networks are better for business than Facebook.
- Customers order more often.
- Have a greater purchase intention.
- Strengthen brand loyalty.
Key points about online communities:
- The online community acts as a hub for all social media interactions.
- Opportunity to provide incentives for purchases.
- The online community would provide many opportunities to increase engagement with the brand by fostering user generated content and inviting users to become brand ambassadors.
- This results in an increase in brand loyalty and website visits.
- Members become more aware of additional products, services, and events.
Note: Online communities can be web-based or app-based.
Downloadable Content and Online Courses
Benefit: Develop email lists by offering downloadable content and online courses.
- Integrate downloadable content and online courses with Facebook ad campaigns.
- Work with design/web staff to create landing pages and calls to action.
Search Engine Optimization
Benefit: Provide assistance with SEO in order to drive traffic to Internet properties.
- Keyword research tag implementation.
- Drive consistent, relevant traffic and leads from your social network presence.
- Build long Q&A content.
- Build guest blogging relationships both ways – guests to write for our blog and opportunities for our authors to appear on other blogs.
- Promote content in other forums.
- Utilize Google Analytics to track results.
Benefit: Train employees on the basics of WordPress as a content management system.
Networking Online and In-Person
Benefit: Serve as an evangelist for your products through thought leadership and blogging, social media, and speaking.